100% Pure products are just that... pure. Every product is free of synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.
"100% Pure are the first and only cosmetics colored from antioxidant rich fruit and vegetable pigments. While other color cosmetics are colored with either synthetic dyes or minerals, only 100% Pure Cosmetics are colored with fruit and vegetable pigments (patents pending)! All the antioxidants and vitamins are in the pigments, so you will be applying all the healthy nutrients of the fruits directly on your skin."
I was sent a few items from 100% Pure: Fruit Pigmented Mascara: Black Tea Mascara, Blush in Strawberry, 2 Eye Shadows: Cocoa Plum and Vanilla Sugar, and some body moisturizing samples. I have to say that I'm in love with everything I received. The make-up even though I didn't select the shades, were a perfect match for my skin tone. I have fair skin, and I found the blush in Strawberry to be a perfect shade for my complexion. It didn't look fake, it just looked like I had a healthy glow.
Cocoa Plum and Vanilla Sugar are colors light enough that you can wear every day, that would match any outfit you put on.
Fruit Pigmented Mascara. Yep, 100% Pure even has mascaras tinted with fruits and vegetables! Available in four shades: Black Tea (blackest black), Blackberry (shimmery black plum), Blueberry (shimmery blue black) and Dark Chocolate (shimmery black brown) this mascara is designed to do it all... lengthening, separating, thickening and glossifying lashes, all via it’s hourglass shaped brush.
I was sent the Black tea mascara. This formula (tinted with fruit pigments and Black tea pigments) is super gentle, and works with those that wear contacts or have sensitive eyes. Plus ingredients like ProVitamin B5, Vitamin E, Oat and Wheat protein help to condition and keep lashes healthy. While not waterproof, it is water and smudge resistant.
I am a sensitive eyed, contact lens wearing, eye rubbing gal and I had no issues at all with this mascara – no redness, itchiness or tearing. And, no smearing! Beyond a bit of fall out during application, this mascara stayed put on my lashes all day long.
Overall I was very happy with the items from 100% Pure. Excellent quality, and gorgeous packaging!
• All formulas are 100% biodegradable and 100% natural.
• All packaging is made with recycled materials.
• All printing uses non toxic soy and vegetable inks.
• Products, ingredients and formulas are never tested on animals and all makeup brushes are made from synthetic fibers.
• The entire line is vegetarian/vegan (the only animal ingredient used is cruelty free honey).
To purchase your own items, visit 100% Pure!
100% Pure has been kind enough to offer one of my readers a chance to win their own Black Tea Mascara and Blush in Strawberry!
I received an item for review, for my honest opinion. I was not compensated for this post. All opinions are my own, and others may vary.